A strategic influencer marketing proposal prepared by Hispaniverse for Content Lab — connecting Famosa Beer with the heart of Latino communities across the United States.
Prepared for
Content Lab
Campaign Period
May – Oct 2026
Date
March 3, 2026
Campaign Overview
Famosa Beer (also known as Gallo in Guatemala) is a beloved brand with a passionate fan base. The goal of this campaign is to deepen its presence within U.S. Latino communities through authentic, culturally resonant influencer content running from May through October 2026.
1× main platform video (TikTok, IG Reel, or YouTube Shorts)
Syndicated to 2 secondary platforms (collab tag on IG)
1× Instagram Story with direct link
7-day link in bio with CTA
90-day global paid usage + indefinite organic usage
Campaign Timeline
May – October 2026
Executed in batches — specific dates aligned upon creator confirmation
Audience
100K – 3M followers (TikTok/IG)
Avg. Views
100K+ per video (last 10)
Location
FL, NY, NJ, CA, MD, NV, GA, TX, PA, AL, DE, WA
Content
Funny Couples · BBQ/Grilling · Summer · Soccer · Food Pairing
Preferred Niches
Our Approach
Our process guarantees that we collaborate with creators who not only satisfy the stipulated criteria but also authentically embody the Famosa brand ethos — combining data rigor with cultural intuition.
14+
Vetted Creators Identified
12
Target States Covered
40%
Budget Increase YoY
5
Content Niches Targeted
We go beyond surface-level follower counts to conduct in-depth analyses of audience demographics, engagement analytics, and psychographic data. This ensures a precise match with Famosa's target consumer and minimizes audience wastage.
100%
Audience Verified
Each potential influencer undergoes a meticulous manual review of their content portfolio. We assess for production quality, brand safety, and consistent alignment with the high-energy, positive, and culturally relevant tone that Famosa seeks to project.
21+
Age Compliance
As a Hispanic-led agency, we possess an intrinsic understanding of the cultural nuances, linguistic subtleties, and evolving trends essential for forging genuine connections. We ensure the creator's voice is not just heard, but felt by the community.
100%
Spanish-Speaking Talent
Creator Roster
A curated selection of talent spanning micro to mega tiers, all Spanish-speaking and culturally aligned with the Famosa brand. Click any card to view full profile, audience breakdown, and sample content.
Tier Legend:
Pricing Structure
All rates are all-inclusive estimates for the full deliverable package. Final rates are subject to negotiation with individual creators upon engagement.
100K – 500K followers
Est. Rate per Campaign
$2,500 – $8,000
High engagement rates, niche authority, cost-effective reach within tight communities.
Creators in this tier
500K – 1M followers
Est. Rate per Campaign
$8,000 – $15,000
Broad reach with strong community trust. Ideal balance of scale and authenticity.
Creators in this tier
1M – 3M followers
Est. Rate per Campaign
$15,000 – $30,000+
Mass reach with proven brand partnership experience. Maximum campaign visibility.
Creators in this tier
All rates are all-inclusive for the specified deliverables: 1× main video (with syndication to 2 platforms), 1× Instagram Story with link, 7-day link in bio, and 90-day global paid usage rights + indefinite organic usage.
Paid Usage Rights
Rates include a premium for 90-day global paid usage rights, which typically adds 20–50% to the base content fee.
Alcohol Category Premium
Campaigns for alcoholic beverages command a premium due to added responsibility, regulatory compliance, and precise audience targeting.
Multi-Platform Syndication
Pricing reflects the added value of distributing primary content across three major platforms — TikTok, IG Reels, and YouTube Shorts.
Rate Confirmation Process
All rates are benchmark estimates. Final pricing is confirmed through direct outreach to each creator upon campaign agreement.
Live Campaign Hub
Track influencer performance, reach, and engagement metrics in real time across the full campaign lifecycle. Data shown below reflects projected benchmarks based on creator tier averages.
35.3M
Projected Total Reach
4.2M
Est. Engagements
18.6M
Total Video Views
9.8%
Avg. Engagement Rate
Projected reach, engagement & conversions (in millions)
* All metrics shown are projected benchmarks based on creator tier averages and industry data. Actual performance will be tracked and reported in real time upon campaign launch.
Next Steps
We are confident that our strategic approach and network of talented Hispanic creators will make the Famosa Beer campaign a resounding success. Here is how we propose to move forward.
Discuss this proposal with your team to refine the strategy, confirm the creator shortlist, and align on budget. We are available for a call at your earliest convenience.
Upon alignment, we will present a finalized shortlist of 10–15 recommended influencers for your review and approval, complete with detailed audience analytics.
Our team manages all outreach and negotiation with selected creators to secure favorable rates and finalize contractual agreements before the campaign window opens.
Hispaniverse oversees the full campaign lifecycle — from creative briefing and content creation to performance tracking and comprehensive reporting.
Ready to Partner?
Prepared by Hispaniverse for Yiming at Content Lab. We are excited about the potential of this partnership and look forward to your feedback.